The Heart & Mind of Embodied Intelligence
Powering the next era of intelligent and empathetic machines. Robots that perceive, think, and act with human-like intelligence and warmth.
Architects of Intelligence. Engineers of Empathy.
We believe true intelligence requires both mind and heart. That's why our work is grounded in the deepest scientific traditions - Free Energy principles, Theory of Mind, embodied cognition - while reaching toward something profoundly human: machines that genuinely understand.
Joylift AI builds robots that perceive the world, think with purpose, and respond with warmth. We believe machines should shoulder the burden of the monotonous, the hazardous, the dull - so humanity is free to focus on what truly matters: the creative, caring, and consequential work that demand a human touch.
👁️🧠 Perception & Memory
Fuses multi-modal real‑time sensory input (voice, vision, touch) with short‑term and long‑term memory to maintain context.
⚙️ Configurator
Sets the current task frame and identifies relevant human mental states (intentions, emotions, beliefs).
🎭⚖️ Actor-Critic Loop
Parallel systems that propose actions and evaluate them against intrinsic costs (e.g., “does this help the human?”), continuously refining plans.
🔄 Action & Feedback
Executes the selected action and uses the outcome to update all modules, enabling life‑long learning from every interaction.
Understanding intentions, emotions and beliefs - so robots can truly work with us.
Intentions
Why you're doing it
How It Works
The Mental World Model
Emotions
How you feel
True embodied intelligence requires both a physical world model to understand how objects move and a mental world model to understand how people behave.
By integrating the two, our robots achieve what neither can alone:
🎯 Intent alignment - They optimize for human goals while respecting physical constraints, preventing unintended harm.
🤝 Predictive collaboration - They anticipate both physical trajectories & human intentions, enabling seamless coordination without collisions or redundant effort.
🔍 Trust through transparency - They explain decisions in terms of physics & human mental states, making interactions intuitive & reliable.
This integration forms the missing layer that turns capable machines into true collaborative partners
Beliefs
What you'll do next
Why It Matters
Our Robots - Manifestations of Our Mental World Model
Luma - Wheeled Humanoid
19 DOF · 6‑hour battery · Human‑safe speed
🛍️ Retail · 📦 Logistics · 🏭 Manufacturing · 🧪 Lab R&D ·
🏛️ Tourism · 🏨 Hospitality · 🏠 Household
Pilots H2 2026
Jubi - Tabletop Companion
Less than 800ms latency · Long‑term memory · Multi‑speaker diarisation
🏠 Home · 🏥 Healthcare · 🏢 Office
Launch Q2 2026